Facebook Custom Audience Pixel implementation using GTM Data Layer?

fb custom audience pixel_ google tag manager data layer

In one of the earlier posts, I have written on implementing Facebook Custom Audience Pixel's Standard events using Google Tag Manager. It was aboutĀ writing JavaScript inside Custom HTML Tag. The values of the parameters too were picked up using JavaScript. Facebook Custom Audience Pixel Standard Events implementation using GTM Data Layer In this post let us use GTM's in built Data Layer capability and see an example on how to implement the Standard Events. Implement the Base Pixel as shown … Read More »

Adobe Analytics implementation using Google Tag Manager (GTM)?

adobe analytics implementation using gtm

Adobe Analytics (often referred to as Adobe SiteCatalyst or Omniture) is an enterprise web analytics solution which has so many advanced features when compared to a free solution like Google Analytics. It is part of the Adobe Marketing Cloud which comes with a lot of varied products. Adobe Analytics is pretty famous in the enterprise web analytics market. Implementing Adobe Analytics is considered a fairly technical process and Adobe awards a certificateĀ for those who qualifies an exam with … Read More »

15 WordPress Plugins you must install before you start blogging!

wordpress plugins must install

Wordpress is the most used platform in the world for blogging. This can be mostly attributed to it's simplicity and active community. What makes wordpress so powerful is the Plugins. Wordpress Plugins are small add-ons to the Wordpress platform which add new functionality. So if you are starting a new blog these are some of the most important plugins you need to install before you start blogging. Wordpress Plugins that improve your blogging experience Following are the 15 plugins I think are … Read More »