How to create a Twitter Lead Generation Card and connect it to Google Spreadsheets?

twitter_lead_generation_card_google_spreadsheets

Back when Twitter started, all you can do was post a 140 character text as a tweet. Later it added a feature where you can add a photo to your tweet. Twitter has come a long way when it added the Cards. Basically you can add rich media and give a great visual mashup to your tweet with the cards. You can read more about twitter cards here. In this post I would like to write in detail about one particular feature which will be very interesting if you are looking to build an email list using … Read More »

Facebook Custom Audience Pixel implementation using GTM Data Layer?

fb custom audience pixel_ google tag manager data layer

In one of the earlier posts, I have written on implementing Facebook Custom Audience Pixel's Standard events using Google Tag Manager. It was aboutĀ writing JavaScript inside Custom HTML Tag. The values of the parameters too were picked up using JavaScript. Facebook Custom Audience Pixel Standard Events implementation using GTM Data Layer In this post let us use GTM's in built Data Layer capability and see an example on how to implement the Standard Events. Implement the Base Pixel as shown … Read More »

Adobe Analytics implementation using Google Tag Manager (GTM)?

adobe analytics implementation using gtm

Adobe Analytics (often referred to as Adobe SiteCatalyst or Omniture) is an enterprise web analytics solution which has so many advanced features when compared to a free solution like Google Analytics. It is part of the Adobe Marketing Cloud which comes with a lot of varied products. Adobe Analytics is pretty famous in the enterprise web analytics market. Implementing Adobe Analytics is considered a fairly technical process and Adobe awards a certificateĀ for those who qualifies an exam with … Read More »