Upgrade your Facebook Custom Audience Pixel to the new version with Google Tag Manager?

Recently Facebook has upgraded their custom audience pixels and conversion tracking pixels which are used by a lot of businesses. Businesses use these pixels to track their users and do a better targeted marketing. Now with the update, a single Audience pixel is enough to do both your tasks. The blog post of Facebook says the new facebook custom audience pixel is 3 times faster and the server response time should be less. In this post let us see how to upgrade your old pixels to new pixel … Read More »

How to install Piwik Pro on your website using Google Tag Manager?

piwik pro plus google tag manager

If you are from Web Analytics domain, there is a good probability that you have heard about Piwik. Piwik is an open source web analytics solution. It can be installed on your server as a software. It works through traditional JavaScript implementation. The advantage in this method is the privacy you get for your data. But it requires decent resources on your server. So Piwik now came with a cloud solution called Piwik Pro. Of course it is a premium tool with a cost. The cost depends on the … Read More »