Why I ditched Sumo Me and switched to OptinChat for Lead Generation?


If you are a regular visitor to my blog, you might have noticed some exit intent popups where I collect emails for different purposes. I was using the popular tool Sumo Me for this purpose. Sumo Me was a great tool with so many features for a better lead generation and call to action buttons on your website. But somehow my campaigns on Sumo Me were very old fashioned and did not yield much results with absolutely pathetic conversion rate. My general static form on the right sidebar performed … Read More »

Google Data Studio Tutorial! How to Automate Your Reporting Dashboards?


Data Visualization is one of the hottest areas in the market. One cannot ignore it if they are into Analytics, be it Traditional or Digital. So, what exactly do we mean by Data Visualization? Data Visualization is nothing but presenting the available data sets in a meaningful and graphical format. This enables different teams in a company to identify the patterns in their key metrics and take decisions quickly. Enter Google Data Studio. Why do we need a data visualization tool like Google Data … Read More »

How Ensighten makes your Analytics implementation more robust?

Ever since the advent of tag management systems, implementing digital marketing and analytics tools has become simple and quick for the marketing teams because of the features that comes bundled along with these systems. Since tag management systems host the JavaScript code on their specialized cloud delivery networks, this made a huge impact on delivery, deployment and the speed of digital channels. More importantly enterprises started seeing a huge ROI on tag management systems and started … Read More »