I have been writing posts related to some kind of implementation using Google tag manager from quite a while. Even though there is lot of good material out there to learn GTM, I thought I should make a series of videos explaining each and everything of GTM so that many people can get benefited. So if you are someone who wants to use Google tag manager on your website to manage marketing and analytics tags, this video tutorial series is for you. In this series I will try to explain all the basic concepts and in built features of Google tag manager. The series starts from the basic account creation to the most advanced topics. Whenever a new tutorial is posted, it will be updated here for your reference. If you are someone who prefers watching videos on YouTube, please do subscribe to my channel to get more updates.
Part – 1: Account Creation – This video explains how you can setup an account in Google tag manager for any of your website.
Part -2: Installation on WordPress – Understand how to install Google tag manager on a wordpress website. This video also touches briefly upon how to install GTM on a normal website
Part – 3: Once the GTM tag is placed on the website, how will you know that it is working? This video explains how to test your GTM tag whether it is loading up properly or not.
Part – 4: A simple walk through of the administration menu of Google tag manager to know various settings
Part – 5: Brief explanation on Containers, Accounts and Versions. How these features help you in better deployments.
Part – 6: You have already setup the basic GTM account, now you need to setup an Analytics tool to track the user interactions. We will be using Google Analytics as the analytics tool to achieve this. We will see how to setup a Google analytics account for our website
Part – 7: Once we are good with the google analytics account setup, we will install the basic tracking of Google analytics on our site using GTM
Part – 8: We will cover one of the most important topics triggers in this video. We extensively talk about the page view trigger which helps you fire tags on specific pages on the load
Part – 9: Continuing our triggers tutorial we will see how to configure a click and form trigger using different options like click/form element’s id, class, text etc.
I will keep updating each tutorial whenever I post a new one. I hope you enjoy the videos, if you like them please share and subscribe.
Author: Ram Manohar
Independent Digital Analytics and Tag Management Consultant. Web Analytics Expert with 8+ years of experience. Well versed in Digital Analytics, Web Programming, WordPress and Digital marketing. Contact me for consulting!