How Ensighten makes your Analytics implementation more robust?

Ever since the advent of tag management systems, implementing digital marketing and analytics tools has become simple and quick for the marketing teams because of the features that comes bundled along with these systems. Since tag management systems host the JavaScript code on their specialized cloud delivery networks, this made a huge impact on delivery, deployment and the speed of digital channels. More importantly enterprises started seeing a huge ROI on tag management systems and started … Read More »

Google Tag Manager Video Tutorials

I have been writing posts related to some kind of implementation using Google tag manager from quite a while. Even though there is lot of good material out there to learn GTM, I thought I should make a series of videos explaining each and everything of GTM so that many people can get benefited. So if you are someone who wants to use Google tag manager on your website to manage marketing and analytics tags, this video tutorial series is for you. In this series I will try to explain all the basic … Read More »

Adobe Analytics implementation using Google Tag Manager (GTM)?

adobe analytics implementation using gtm

Adobe Analytics (often referred to as Adobe SiteCatalyst or Omniture) is an enterprise web analytics solution which has so many advanced features when compared to a free solution like Google Analytics. It is part of the Adobe Marketing Cloud which comes with a lot of varied products. Adobe Analytics is pretty famous in the enterprise web analytics market. Implementing Adobe Analytics is considered a fairly technical process and Adobe awards a certificate¬†for those who qualifies an exam with … Read More »