Upgrade your Facebook Custom Audience Pixel to the new version with Google Tag Manager?

Recently Facebook has upgraded their custom audience pixels and conversion tracking pixels which are used by a lot of businesses. Businesses use these pixels to track their users and do a better targeted marketing. Now with the update, a single Audience pixel is enough to do both your tasks. The blog post of Facebook says the new facebook custom audience pixel is 3 times faster and the server response time should be less.In this post let us see how to upgrade your old pixels to new pixel … Read More »

How to install Piwik Pro on your website using Google Tag Manager?

piwik pro plus google tag manager

If you are from Web Analytics domain, there is a good probability that you have heard about Piwik. Piwik is an open source web analytics solution. It can be installed on your server as a software. It works through traditional JavaScript implementation.The advantage in this method is the privacy you get for your data. But it requires decent resources on your server. So Piwik now came with a cloud solution called Piwik Pro. Of course it is a premium tool with a cost. The cost depends on the … Read More »