How Ensighten makes your Analytics implementation more robust?

Ever since the advent of tag management systems, implementing digital marketing and analytics tools has become simple and quick for the marketing teams because of the features that comes bundled along with these systems. Since tag management systems host the JavaScript code on their specialized cloud delivery networks, this made a huge impact on delivery, deployment and the speed of digital channels. More importantly enterprises started seeing a huge ROI on tag management systems and started … Read More »

Facebook Custom Audience Pixel implementation using GTM Data Layer?

fb custom audience pixel_ google tag manager data layer

In one of the earlier posts, I have written on implementing Facebook Custom Audience Pixel's Standard events using Google Tag Manager. It was aboutĀ writing JavaScript inside Custom HTML Tag. The values of the parameters too were picked up using JavaScript. Facebook Custom Audience Pixel Standard Events implementation using GTM Data Layer In this post let us use GTM's in built Data Layer capability and see an example on how to implement the Standard Events.Implement the Base Pixel as shown … Read More »

Adobe Analytics implementation using Google Tag Manager (GTM)?

adobe analytics implementation using gtm

Adobe Analytics (often referred to as Adobe SiteCatalyst or Omniture) is an enterprise web analytics solution which has so many advanced features when compared to a free solution like Google Analytics. It is part of the Adobe Marketing Cloud which comes with a lot of varied products. Adobe Analytics is pretty famous in the enterprise web analytics market. Implementing Adobe Analytics is considered a fairly technical process and Adobe awards a certificateĀ for those who qualifies an exam with … Read More »