Facebook Custom Audience Pixel implementation using GTM Data Layer?

fb custom audience pixel_ google tag manager data layer

In one of the earlier posts, I have written on implementing Facebook Custom Audience Pixel's Standard events using Google Tag Manager. It was about writing JavaScript inside Custom HTML Tag. The values of the parameters too were picked up using JavaScript. Facebook Custom Audience Pixel Standard Events implementation using GTM Data Layer In this post let us use GTM's in built Data Layer capability and see an example on how to implement the Standard Events.Implement the Base Pixel as shown … Read More »

Facebook custom audience pixel Standard Events implementation using Google Tag Manager!

facebook custom audience pixel standard events using gtm

Previously I have written a post on how to upgrade your Facebook Custom Audience Pixel using Google Tag Manager. The blog post talked mostly about the Base pixel that needs to be placed on all the pages. It included a small example about the standard event "Search". In this post I would be explaining in detail about the other standard events (ViewContent, AddToCart and Purchase) based on Facebook custom audience pixel. We will see how to fire these on the website using Google Tag Manager … Read More »

Upgrade your Facebook Custom Audience Pixel to the new version with Google Tag Manager?

Recently Facebook has upgraded their custom audience pixels and conversion tracking pixels which are used by a lot of businesses. Businesses use these pixels to track their users and do a better targeted marketing. Now with the update, a single Audience pixel is enough to do both your tasks. The blog post of Facebook says the new facebook custom audience pixel is 3 times faster and the server response time should be less.In this post let us see how to upgrade your old pixels to new pixel … Read More »