How to create a Twitter Lead Generation Card and connect it to Google Spreadsheets?

twitter_lead_generation_card_google_spreadsheets

Back when Twitter started, all you can do was post a 140 character text as a tweet. Later it added a feature where you can add a photo to your tweet. Twitter has come a long way when it added the Cards. Basically you can add rich media and give a great visual mashup to your tweet with the cards. You can read more about twitter cards here.In this post I would like to write in detail about one particular feature which will be very interesting if you are looking to build an email list using … Read More »

Facebook Custom Audience Pixel implementation using GTM Data Layer?

fb custom audience pixel_ google tag manager data layer

In one of the earlier posts, I have written on implementing Facebook Custom Audience Pixel's Standard events using Google Tag Manager. It was about writing JavaScript inside Custom HTML Tag. The values of the parameters too were picked up using JavaScript. Facebook Custom Audience Pixel Standard Events implementation using GTM Data Layer In this post let us use GTM's in built Data Layer capability and see an example on how to implement the Standard Events.Implement the Base Pixel as shown … Read More »

Facebook custom audience pixel Standard Events implementation using Google Tag Manager!

facebook custom audience pixel standard events using gtm

Previously I have written a post on how to upgrade your Facebook Custom Audience Pixel using Google Tag Manager. The blog post talked mostly about the Base pixel that needs to be placed on all the pages. It included a small example about the standard event "Search". In this post I would be explaining in detail about the other standard events (ViewContent, AddToCart and Purchase) based on Facebook custom audience pixel. We will see how to fire these on the website using Google Tag Manager … Read More »