Facebook custom audience pixel Standard Events implementation using Google Tag Manager!

facebook custom audience pixel standard events using gtm

Previously I have written a post on how to upgrade your Facebook Custom Audience Pixel using Google Tag Manager. The blog post talked mostly about the Base pixel that needs to be placed on all the pages. It included a small example about the standard event "Search". In this post I would be explaining in detail about the other standard events (ViewContent, AddToCart and Purchase) based on Facebook custom audience pixel. We will see how to fire these on the website using Google Tag Manager … Read More »

Upgrade your Facebook Custom Audience Pixel to the new version with Google Tag Manager?

Recently Facebook has upgraded their custom audience pixels and conversion tracking pixels which are used by a lot of businesses. Businesses use these pixels to track their users and do a better targeted marketing. Now with the update, a single Audience pixel is enough to do both your tasks. The blog post of Facebook says the new facebook custom audience pixel is 3 times faster and the server response time should be less.In this post let us see how to upgrade your old pixels to new pixel … Read More »

How to install Piwik Pro on your website using Google Tag Manager?

piwik pro plus google tag manager

If you are from Web Analytics domain, there is a good probability that you have heard about Piwik. Piwik is an open source web analytics solution. It can be installed on your server as a software. It works through traditional JavaScript implementation.The advantage in this method is the privacy you get for your data. But it requires decent resources on your server. So Piwik now came with a cloud solution called Piwik Pro. Of course it is a premium tool with a cost. The cost depends on the … Read More »